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In 2009, the unemployment rate in Canada surpassed 8% – the highest it has been in seven years. The losses in March were widespread across a number of industries, most notably in manufacturing, finance, insurance, real estate, construction, and natural resources. You can construe this as negative news, or it can be considered valuable information that you need to know if you plan to continue a successful career path.

Instead of viewing the recession as bad news, use it as an opportunity to source information that will assist you in your short and long-term career success. After all, in North America, “more millionaires were made during The Great Depression than in any other time in history.”

There are three things you need to know to take advantage of times like these:

• First, companies are looking for new leaders to help them get through their difficulties;
• second, as old industries shrink, new ones emerge;
• finally, some industries will always be there – whether we like it or not.

The following case study illustrates how a professional can succeed when armed with knowledge and statistics.

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Case Study Displaced General Manager – Automotive Parts Supply

A General Manager for a struggling automotive parts manufacturer and supplier has recently been let go. As he embarks in his career transition, he has a number of choices, and each will take him on a new and exciting path.

It is already apparent to our GM that most parts manufacturers are having similar difficulties. So, he starts his job search with an initial market investigation and soon learns that some organizations are restructuring and recruiting leadership to implement new strategies and best practices to ensure their long-term sustainability. As an initial approach, the GM decides to identify automotive parts manufacturers’ needs, research specific organizations that may need his services, and revamp his resume to show them where he can fit in to help them survive the adversity. By targeting a few viable organizations where he is a perfect match, he is soon in a position to deliver his sales pitch to the decision makers.

In between interviews, our GM is not sitting idle. While targeting the companies where he is best matched, he is still looking at other options. From his research, as the parts manufacturing industry seems to be shrinking, new industries are emerging. However, upon deeper analysis of his own sector, this GM finds some exciting new challenges ahead. Although the highest declining employment has been in the manufacturing industry as a whole in Canada, manufacturers of food, aerospace, and machinery are three categories that have not suffered as severe an impact. Armed with this information, he starts a second, concurrent strategy focusing on growing manufacturing industries outside of his main specialty. He starts to disseminate a networking letter and presentation strategically, focusing on his expertise: leading manufacturing organizations, while minimizing his field: automotive parts. This strategy opens up a second stream of opportunities and connections in a segment of the market that offers more opportunity and stability.

Concurrently “working” all his strategies, he continues attending interviews and meetings while he builds his list of contacts. During his down time, rather than sending resumes haphazardly, our GM creates an online social networking and marketing strategy to further improve his visibility and turn the tables – helping his target organizations to find him. In short order, our GM accepts a contract job offer to lead a foremost Canadian food supplier out of potential demise.

Never wanting to get into this position again, our GM continues to proactively create his career path and direction. Keeping current with industry news, our business-savvy GM learns that the federal government has taken the initiative to advance $700 million to bolster the automotive supply industry. It is clear that the manufacturing sector will always be there – whether we like it or not.

Since our GM has done everything right, he is now positioned to meet with all the new connections he has made. Clearly, inside or outside the automotive manufacturing industry, he is poised to flourish in his career from this point forward in whichever direction he wants to go.

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In this highly competitive job market you will need to take advantage of all available resources to position yourself above the competition and remain at the top. The good news is that the resources available today are so extensive they easily overshadow the current economic crisis.

Do you want to join the statistics or rise above them? The loss of your job does not have to interfere with a positive approach to your future. You can learn from what you know. It is possible to recession-proof your career but if you feel that you can’t do it alone, contact Graham Management Group. The choice is yours to embrace this as an opportunity to engage in a strategic plan to further your career.

Thank you for reading my blog! Please email me if you spot any errors in this post.